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Infertility

            UX Concept, Visual Identity
A customizable patient folder accompanies the couple through complex processes of a reproductive medical treatment. It serves an introduction about reasons and problems of infertility, information about routine examinations and methods of reproductive medicine.
            Understanding what defines normal fertility is crucial to helping people know when it is time to seek help. Different causes for infertility lead to an individual treatment. The goal was to create a communication base between the doctor and his patients and to offer space for notes and personal documents. The structure of the folder is based on the treatment process. To make information more tangible and manageable, it comes in small and individual portions. A graphic system supports this idea and creates a unique and scalable visual identity.


Concept + Design: Dimitra Konstantinidou, Lea Schwegler, Consulting: Prof. Michael Goette, Hans Krämer


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