Branding & Visual Identity
Inclusivity and accesability is key for great design. After researching about how to design for visually impaired people I designed an inclusive visual identity for a guide dogs school. The main goal was to make it work for blind, visual impaired people as well as for persons without any visual impairments. The project included Logo Design, Stationary Design and a Campaign Concept to educate people how to behave correctly when they see an assistance dog in public space.

Student Project: Hochschule für Gestaltung Schwäbisch Gmünd, Design: Lea Schwegler, Consulting: Gerd Häussler, Year: 2014