Bridging AI capabilities with human-centered design—combining product strategy, AI systems thinking, and UX to craft intelligent, adaptive experiences. Currently consulting at Airtop. Formerly designing @Logic+Rhythm, Metalab and Input Logic.

For the most part I’ve been helping founders and early stage startups building their design foundation by crafting digital experiences and identities from scratch. Transforming ideas into something tangible has always fascinated me, and I embrace blank canvases as they were my playground.

My diverse skillset and strategic design perspective allows me to move seamlessly between domains, tackling challenges at every stage of a startup’s journey. What sets me apart is my systems-thinking approach—I don’t just design interfaces; considering the interconnectedness of elements, I design cohesive ecosystems where every element works in harmony. By bridging user needs and business goals, I create scalable, adaptable solutions that empower startups to make informed decisions as they grow. Right from the start, I strive to stimulate innovation, guiding products towards the most raw and purpose-driven experiences that connect with users in meaningful ways. Often, this process includes developing a robust identity deeply tied to the products' DNA, enabling them to earn trust and recognition within the market.

I find the biggest joy in projects driven by curiosity, empathy, and quick iteration. My design philosophy is rooted in challenging norms, untangling complexity, and refining interactions to their most essential and elegant forms, always keeping the user at the heart of the decision making process. When it comes to achieving greatness, I'm a firm believer that interdisciplinary collaboration and paying attention to the little things are key to success. While being all about a detail-oriented approach, I also naturally find myself zooming out to ensure that every element aligns with the broader vision. My work is always backed by comprehensive documentation, ensuring that designs aren’t just beautiful, but also structured, scalable, and future-proof.

Lately, my work has been centered around AI—not as a feature, but as a core design challenge. I focus on how intelligent systems can become more intuitive, trustworthy, and deeply human. My approach bridges product strategy, UX, and emerging AI capabilities, enabling me to design systems that feel both adaptive and intentional. I bring together systems thinking, behavioral design, and a deep understanding of how machine intelligence interacts with human behavior—crafting experiences that are not only technically feasible, but emotionally resonant and context-aware. Whether it’s prototyping with large language models, defining interaction modes for OS-level assistants, or orchestrating agent workflows, I work at the intersection of complexity and clarity—making AI useful, usable, and aligned with what people truly need.